Case Studies:
Getting Businesses Onboard
Case Studies provide ideas and inspiration that you can adapt to your own situation. It's not as difficult as you think to get business support - even in this economic climate. It's about how you ask. Here's some creative ways that businesses have been successfully engaged in fundraising.
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1. School mum asks for (and gets) $5,000 worth of prizes for auction
After asking the school community for prizes (and getting none), this mum was left with a big challenge. She used local knowledge, the local phone directory & emailed/phoned a number of businesses for support, with about 40% of businesses contacted agreeing to provide product or vouchers.
Have a well prepared/written request, a clear goal, and tell the business what's in it for them: exposure, new customers etcAsk for what can easily be given - eg. discounts on productTarget businesses with a profile in local communityEmail saves time & allows you to contact large number of businessesFollow up phone calls to important ones
2. Weft Knitting Co. Charity Factory Sale in Christchurch - raised $59,000
Weft Knitting Company in Christchurch are knitwear & thermalwear manufacturers, supplying retail stores in NZ & overseas. In 2009, they donated the $59,000 proceeds from their annual factory sale to three local charities, including Family Help Trust.
Donation from 'business as usual' activity (factory sale)Innovative way to get business support above usual charity supportReduced 'donor-exhaustion' because supporters buy products Annual event - attracts non-supporters cash too
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